OUR STORY
THE BRAND
Mehrazin Rezaei, a distinguished and pioneering fashion designer, has navigated the path to success with unparalleled dedication and creativity. She began her journey in high school, studying graphic design, and later pursued higher education in painting, obtaining both her bachelor's and master's degrees. During this time, Mehrazin showcased her work in numerous solo and group exhibitions, highlighting her artistic talent and vision.
Upon completing her master's degree with a thesis titled "A Comparative Study of Clothing in Seljuk and Safavid Iranian Miniatures," Mehrazin decided to transition into the world of fashion design. This career shift was facilitated by attending independent courses at the University of Tehran and learning from esteemed fashion instructors in Tehran. Through this, she acquired the necessary knowledge and skills in the field. Her first serious step in the fashion industry was cooperation with the big leaders of the fashion industry in Iran, which opened new doors for her.
THE DESIGNER
Seeking to expand her professional and international experiences, Mehrazin relocated to Turkey. In this country, she worked with prestigious Turkish brands and manufacturers, and also earned the role of head designer at Fashion TV, adding a global dimension to her portfolio. Her experiences in Turkey not only contributed to her professional growth but also opened new horizons. In 2020, she founded her own brand, Lady Mera, and began offering her products both retail and wholesale. Mehrazin Rezaei's designs are now sold in California and Texas, and she actively participates in both domestic and international fashion events and runways.
Today, in addition to managing the online store Lady Mera, which collaborates with Iranian, Turkish, and international designers, Mehrazin offers her unique and creative designs as bespoke and custom-made pieces for high-fashion clients in the Nişantaşı district of Istanbul. By leveraging her extensive knowledge and experience, she has secured a prominent position in the international fashion industry, establishing her name as a creative and innovative designer. Her successes are a testament to her relentless effort and enduring passion for art and fashion, and she continues to advance and innovate within the industry.
FASHION DESIGN
Mehradzin is not only passionate about art and fashion design but also deeply invested in mass production and the application of technology in the fashion industry. She believes that the fusion of art and technology can lead to the creation of unique and efficient products that enhance the quality of human life. By closely following and studying innovative projects in textile and clothing technology, Mehradzin constantly strives to enhance her designs using the latest scientific and technological advancements.
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One of her key interests is the use of technology in space and polar clothing. For instance, the new generation of space suits developed by NASA and SpaceX, which utilize smart materials and advanced technologies to protect astronauts in the harsh conditions of space, fascinate her. Additionally, Mehradzin is particularly interested in thermal fabrics designed to keep the body warm in the extreme cold of the North and South Poles. These fabrics, developed using nanotechnology and phase change materials (PCM), have the capability to regulate body temperature effectively.
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Mehradzin is also intrigued by smart fabrics that can change color or shape. For example, a project by MIT Media Lab that developed fabrics capable of altering their patterns and colors in response to changes in temperature and humidity has captured her attention. These types of fabrics can be used in everyday clothing or in athletic and military apparel.
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Moreover, Mehradzin places great importance on the use of clean energy and eco-friendly materials in her clothing designs. She strives to produce sustainable and environmentally friendly products by using recycled materials and green technologies. She believes that the fashion industry can play a significant role in protecting the environment and reducing its negative impacts.
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Through all these efforts and goals, Mehradzin is not solely seeking personal success. She aims to create and promote ideas that contribute to improving human life, striving to make the world a better place. Her dedication to innovation in the fashion industry reflects her commitment to making meaningful and positive changes in the world, and she continues to explore new ways to help the world around her.
